The Marketing Practices Act and a range of related acts and guidelines lay down rules for how traders must act towards both consumers and other traders. Marketing law is therefore of central importance to the business environment, and DAHL provides advice on all aspects of this area.
We advise in cases of product imitation, on compliance with fair trading practice, protection and unauthorised use of trade secrets, unfair marketing and the use of personal data in marketing. We also help you judge whether marketing campaigns which include gifts, games, competitions etc. comply with the legislation.
In addition, we can assist in relation to the design of advertisements, approaches to consumers, rules on price information, offers for goods and services, the use of discounts, competitions and prize draws, rules on guarantees and fees, labelling and packaging etc.
DAHL further helps to identify the lawfulness of undertakings’ website contents, e-commerce portals and other marketing.