IT and IP
IPR and Marketing Law
Every business is in contact with intellectual property rights (also known as IPR and IP rights), but not everyone is aware of its importance. At DAHL, we provide strategic advice on registration, managing, and enforcing intellectual property rights. We also help you navigate the regulatory jungle when it comes to marketing your brands and products.
An intellectual property right is an exclusive right to utilise a right associated with the company’s identity, products, names, knowledge, and activities. Often, the majority of a company's value lies in its protected IP rights.
At DAHL, our strong specialist team provides advice and assistance on all matters relating the registration, strategic management, maintenance, and protection of your intellectual property rights, including handling infringement cases. If you have protected your brand through trademark registration, you will prevent competitors and copycats from freeloading on the time and resources you have invested in developing, selling, and marketing your brand.
New ways of marketing brands and products are emerging all the time. In particular online marketing is evolving rapidly, creating new opportunities and new rules to protect consumers. We advise on how to ensure that your marketing complies with the law - with a particular focus on your online marketing and use of social media.
Do you work strategically with your intellectual property? We do
Your company's intellectual property is a large part of your company's value. If you don't manage your intellectual property, you risk damaging your market position and image.
Working strategically with your company's IP rights is also of great importance for the development of your business, and in general, it can help to facilitate many workflows because you avoid uncertainty about the use of the rights and at the same time increase the value of the company. Not least, strategic management helps to protect your business in the event of any infringements.
At DAHL, we have one of Denmark's strongest IP teams. Our clients include several of Denmark's leading companies - large international corporations, medium-sized Danish companies, start-ups, and individuals. DAHL's IPR specialists are mentioned in the international agency Legal 500’s guide (2023). In this connection, a client says: ‘We are always in good hands at DAHL and they are 100% focused on what makes it easy for us to keep our IP in good shape’ (Legal 500, 2021). Another client says: ‘DAHL Law Firm have a fully functional team of IPR specialists, who can give a complete service in all aspects related to IPR issues, whether it is just a simple registration or an infringement case in the courts’ (Legal 500, 2022).
Have your IP rights been infringed? Strategic management helps secure your business in the event of infringement. If the damage has been done, our IP team is ready to assist your business with the specific case. We also help you secure future protection of your IP rights.
Want to know more?
We help you protect your investment in your company's brands and know-how so you can focus on running your business. Contact one of our specialists to learn more about how we can help you with strategic IP efforts.
If you are interested in trademark monitoring, we also recommend reading our guide: "Why should I monitor my trademarks?"